Straight answers
The questions you're already thinking.
These are the real ones HVAC owners ask us, answered the way we'd answer them on the phone. If we don't know, we say so.
Start here
The three you're really asking.
Most HVAC owners land on the same three before anything else: do I keep what you build, what's the $100, and how long until I'm in the top 3. Here they are, straight.
Do I keep what you build, or am I renting it from you?
You keep it. Your Google Business Profile, your citations, and your landing page are set up in your name, on your own account. Cancel any time and the work we've done stays yours. The $250/mo holds your top-3 spot, because rankings slide if the work stops, that's the only reason to stay, not a lock-in.
What does the $100 actually get me, and is it a fee I lose?
It's a deposit, not a fee. The first read of where you rank is free. The $100 is the full demo: your real ranking report and your landing page rebuilt, and it comes straight off your setup, so it's never spent twice. You see exactly where you stand before you pay another cent. There's nothing to take on faith.
How long until I'm in the top 3?
It depends on your market and where you're starting from: some service areas are wide open and move quickly, others have competition entrenched for years and take longer. We won't put a date on it, because a date you can't trust is worse than no date. We do the work that moves you up every month, your weekly report shows you exactly where you stand, and we keep going until you're in the top 3 and then keep you there.
The money
The money
What does it cost?
The first read of where you rank is free. The full demo is a $100 deposit, credited straight to your setup. Starting the setup is a $500 deposit, also credited, so both come off the one number. The setup that cleans up your Google profile, lists you across 40 directories, and stands up your local page runs about $1,500, one time. The running system that climbs you to the top 3 and holds it is a flat $250 a month, from month 2. One HVAC job averages about $11,200, so one extra job most months pays for it several times over. More on starting at the build, or full numbers on the numbers page.
Why pay monthly? Can't I just pay once?
Because a top-3 ranking is not a one-time thing. A one-time fix slides the moment the work stops, and the shop down the street is optimizing right now. The monthly keeps your profile current, your citations clean, your reviews answered, fresh content going up, and your position held in the top 3. That ongoing work is what keeps you the name homeowners find first, not a website you buy once and forget.
Why is the monthly only $250 when others charge thousands?
Because the setup offsets most of what it costs us to bring you on, so the monthly does not have to. It sits low on purpose, under the number you would cancel over, because we would rather keep you for years on honest work than churn you fast on a fat retainer. It is a flat $250 for every shop, from month 2. No tiers, no premium plan, no discount we would just have to claw back later.
Free first read. The full demo is a $100 deposit, credited to your setup. See it work before you pay a cent.
The work
The work
I enter my website and then what happens?
First we read where you land on Google Maps in your service area, free, on the spot. Then, if you want the full demo, we build your real ranking report: where you sit, who is beating you to the call, the gaps in your profile and citations, the step-by-step plan, and your landing page rebuilt in your brand. That full demo is a $100 deposit, and it comes straight off your setup, so none of it is spent twice. We send it over, usually inside a day.
What do you actually do to get me to the top 3?
Three things in the setup: clean up and optimize your Google Business Profile, list your name consistently across 40 directories, and stand up a fast local landing page tied to your profile. Then the monthly does the ongoing ranking work that climbs you up the map to the top 3 and holds you there, plus profile and citation upkeep, fresh content, review replies, and a weekly ranking report. The map ranking is what gets the homeowner to find you first.
I'm too busy on calls to mess with my Google profile. How much of my time does this take?
Almost none. You enter your website once, then hand us access to your Google profile and a few short answers, and that is the whole ask. We clean up the profile, build the citations, stand up the page, and do the ongoing ranking work. You answer the phone and close the job. That is the whole job.
Can't I just do this myself?
Some of it is yours to use however you want: the $100 report and plan are yours to keep and run yourself, hire us or not. But the ranking work itself is done-for-you. Cleaning up a profile, getting your name consistent across 40 directories, and doing the steady optimization that climbs you to the top 3 and holds it takes real work, week after week. You are good at HVAC; this is the part we are good at, and we do it so you do not lose your nights to it.
What about Google or Facebook ads?
We can run paid Google ads for you, but as an add-on you fund separately, not the core of this. The core is getting you into the top 3 of the map on the unpaid side, so you are not renting your spot from an ad bill forever. Paid ads do not move your map ranking, so they are never part of the top-3 promise. If you want them on top of that, we offer it and we are straight about what it costs and what it does.
How long until I'm in the top 3?
We will not give you a date, because a date you can't trust is worse than no date. It depends on your market and where you are starting from: some service areas are wide open and move quickly, others have competition entrenched for years and take longer. What we commit to is simple: we do the work that moves you up every month, your weekly ranking report shows you exactly where you stand, and we keep going until you are in the top 3 and then keep you there.
Trust and ownership
Trust and ownership
I've been burned by people selling shared junk. How is this different?
A shared list sells the same homeowner to five shops. This is the other direction. It's your own Google profile, your own citations, your own ranking, in your name, built for your business and rented to nobody. The homeowner who searches finds you and calls you. We read where you rank back to you free first, and the $100 for the full demo is a deposit that credits to your setup, so there's nothing to take on faith.
Do I keep the work, or am I renting it from you?
You keep it. Your Google profile, your citations, and your landing page are set up in your name, on your own account. We do the work for you; we don't hold it over you. Cancel any time and you keep every bit of it. The only reason to stay is that your top-3 ranking slides if the work stops, not a lock-in.
How do you actually move me up the map?
Google ranks local businesses on signals you can work on: a complete, optimized Google Business Profile, your name listed consistently across the directories, fresh content and answered reviews, and steady optimization over time. We do all of it, week after week. It is plain, honest local-visibility work, not a trick, and your weekly report shows you the movement.
Is paid advertising part of this?
No. The top-3 promise is about the unpaid map ranking, and paid ads do not move that, so they are never bundled in. If you want us to run Google ads on top, we offer it as a separate add-on you fund yourself, and we never cover ad spend or fold it into the top-3 promise.
Do you guarantee a spot on the Google map?
We commit to getting you into the top 3 of your service area and holding you there, but we never put a date on it, because nobody can do that honestly. We never promise a #1 spot, a statewide ranking, a revenue figure, or a flood of calls. We do the ranking work, the weekly report shows you the movement, and if you ever leave you keep what we built.
What does the report actually look at?
Plain things you would want to know: where you sit on the map in your service area for the searches that bring you work, who is in the top 3 ahead of you and why, the gaps in your Google profile and citations, and the step-by-step plan to close them. It is written in plain English: where homeowners find the other shop first and what we would fix first. You keep it whether you hire us or not.
Installs and word of mouth
Installs and word of mouth
I've done fine on word-of-mouth for 30 years. Why do I even need this?
Because word-of-mouth happens on a phone now. The neighbor who would have asked you at the fence searches Google first, and the top 3 on the map get the call before anyone scrolls down. This does not replace your reputation; it puts you where homeowners actually look when the AC quits at 9pm. The booked-out shop down the street is not a better shop. It is just sitting in the top 3, and you are not.
I do mostly installs and replacements, or commercial. Is this for me?
Yes. A big share of HVAC is system replacements, installs, and commercial service, and the setup and ranking work fit that shop just as well as the repair-call shop. When you tell us at the start what most of your work is, we set your profile categories, your landing page, and the ranking work to target the searches that bring those jobs. The top 3 on the map is where those homeowners and commercial buyers look first.
What if I can't service more work than I already get?
Then this is not for you right now, and the demo will make that plain. This is built for established owners who already close jobs well and have the crew to handle more. If you cannot pick up or call back the work you already get, ranking higher will not help you, and we are not going to take your money to prove it.
Top 3 in your service area. Cancel any time, keep what we built.
Still got a question? See your demo and ask it.
Enter your website for a free read of where you rank. Then your full demo: your real ranking report, who's beating you to the call, the gaps, the plan to get you into the top 3, and your landing page rebuilt, for a $100 deposit that comes off your setup. Ask us anything from there.
Free first read. The full demo is a $100 deposit, credited to your setup. Top 3 in your service area, and we keep you there.